Websites for trades, workshops, practices and local specialists — built to turn up in the search and then give people a reason to ring.
Most of my clients aren't selling online. They're a trade, a workshop, a practice or a specialist, and their website has one commercial job: turn up when somebody local searches for what they do, and give that person a reason to ring rather than click back.
Which means the build is only half the work. The other half is structure, content and local SEO — a page for each service, the towns you cover, the proof that you're any good, and a phone number that never leaves the screen.
Marine covers, electrical contracting, ponds and landscaping, golf coaching, architectural design, locksmiths, bridal, private hire and events.
Bespoke marine covers, sprayhoods and frames, hand-made in Southampton. Their Joomla site was hacked, stuffed with spam and suspended by the host. I rebuilt it from a clean backup as a static site that keeps the original look and feel — but with no CMS and no database, so there is nothing left to break into.
Visit www.advancedcovers.co.uk
A long-established local electrical contractor. A straightforward trade site that puts services, credentials and the phone number exactly where customers look.
Visit www.hytheelecserv.co.uk
Ponds, aquariums and light landscaping across Totton, Southampton and the wider Hampshire area. Three quite different services — pond building, fish tanks and patios, decking and rockeries — given a section each, so people searching for any one of them land on the right page rather than a general homepage.
Visit www.pondaqs.com
A PGA professional coaching at Hamptworth Golf & Country Club on the edge of the New Forest. Identity, site and booking journey designed together — one-to-one lessons, junior and ladies' coaching and monthly memberships, all bookable and payable online.
Visit dannycoombsgolfacademy.co.uk
An architectural design practice in Hungerford working across Berkshire and Oxfordshire. A clean, hand-coded site with a projects gallery and blog running on my own plugin, plus town-level pages and cross-linking so the practice is found for design, planning and building-regulation drawing searches across the three counties.
Visit www.orangekeyltd.co.uk
An award-winning wedding-dress boutique that already had a look they loved. Rather than start again I kept the design, tightened the layout and rewrote the content — then spent roughly nine-tenths of the job under the bonnet, rebuilding the site's structure and internal linking so it surfaces for the designer and appointment searches brides actually make. I run their Google Ads too.
Visit www.romseybridal.co.uk
Two stores and a 24/7 emergency line. A hand-coded static site built for instant loading on mobile, with local SEO and a Google Ads account rebuilt around working call and form conversion tracking.
Visit solentlocksmiths.co.uk
Cruise, airport and private day-tour transfers for a Southampton firm running since the mid-eighties. The website sits on a booking platform built from scratch: customers pick a transfer or a tour and are only offered vehicles that fit their passengers and luggage, the office confirms and takes payment through Stripe, invoices generate as PDFs, and every job reaches the driver's calendar with a full run sheet.
Visit www.paragontaxis.co.uk
Mobile DJs and event entertainment. A fast static rebuild with video, galleries, an online brochure and a quote flow designed to convert enquiries into bookings. I DJ'd in clubs for years myself, so the brief needed no translating — I knew what the bookers ask and what actually wins the date.
Visit www.nostalgicdj.comA fair share of this list started as an emergency. Advanced Covers was hacked, filled with spam and suspended by the host — rebuilt from a clean backup as a static site that looks like the original and has nothing left to break into. Others were end-of-life Joomla, abandoned by a previous developer, or simply so slow they were losing people before the page drew.
In every case the old URLs are mapped and redirected, so the rankings survive the move rather than starting again from nothing. Rescued sites go onto managed UK hosting, and most carry on with SEO afterwards.
There are dedicated pages for pub and restaurant websites, ecommerce websites and garage and automotive websites.
Tell me what you need and I'll come back with honest advice and a fixed price — no jargon, no sales team.
