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Kevin Leftwich working on a website on his laptop Ecommerce web design

Ecommerce websites built to actually trade

WooCommerce stores for businesses selling online and over the counter — including custom stock, pricing and till systems when off-the-shelf won't do it.

Stores built to actually trade

There's a big gap between a shop that demonstrates ecommerce and one that takes real orders all day. Stock that goes wrong, delivery rules that give away free postage, payment failures nobody notices — that's where most stores come unstuck, and it's the part I spend my time on.

I build on WooCommerce, because it's yours, there's no per-sale platform fee, and when it needs to do something unusual I can write the bespoke WooCommerce plugin to make it do it.

Every store is built with ecommerce SEO from the first product page — clean category structure, product schema and descriptions written for how people actually search — and runs on managed UK web hosting sized for real traffic.

What that covers

  • Product import and migration
  • Variations and options that make sense
  • Stock control, including multi-store
  • Delivery rules and free-postage thresholds
  • Worldpay & other gateways, 3-D Secure
  • VAT handled correctly
  • Multi-buy deals and bundles
  • Abandoned cart and email marketing
  • Age or ID verification where required
  • EPOS till integration
White Vape Co WooCommerce store built by Avent Marketing
Case study

White Vape Co

A Southampton retailer with three shops and an online store that all have to agree with each other on stock, pricing and deals.

The website is WooCommerce. Everything around it is bespoke: a till system running in all three shops, a mix-and-match deal engine that prices the same way online, in the app and at the counter, stock allocation between branches, bulk product editing, age verification, and a mobile app for customers.

That's the difference between buying a shop theme and having someone who can build what the business actually needs. There are more shops on the ecommerce website examples page.

3

Shops trading on one stock system

1

Price and deal engine, everywhere

EPOS

Custom till, works offline

App

Customer mobile app

Frequently asked

Kevin Leftwich thinking
Why WooCommerce rather than Shopify?
With WooCommerce you own the store outright, there's no monthly platform fee and no percentage of every sale, and anything unusual can be built as a custom plugin. Shopify is simpler to start with but you hit its limits and its fees as you grow.
Can you move my existing shop over?
Yes. Products, customers, orders and URLs can all be migrated, with redirects in place so you don't lose the rankings you already have.
Can the website and my shop till share stock?
Yes — that's exactly what the WooYoo EPOS system does. One stock figure, updated in real time whether the sale happens online or over the counter.
Do you handle payments and VAT?
Yes. Payment gateways, 3-D Secure and VAT rules are all set up and tested as part of the build, including the awkward cases like discounts and multi-buy deals.

Let's grow your business

Tell me what you need and I'll come back with honest advice and a fixed price — no jargon, no sales team.

Kevin Leftwich pointing